For the launch of the Lexus Collection, VIP Bags was looking for a campaign that matched the collection’s spirit - colorful, energetic, and designed for the new-age traveller.
The brief was clear: create a fun, vibrant 3D animated film that could break away from the usual product showcases and bring a fresh energy to the brand.

Working against a tight timeline, we conceptualized, designed, animated, and delivered the full video - all within just four days.
Every element - from the dynamic transitions to the upbeat soundtrack — was carefully built to highlight the collection’s bold and youthful identity.

The final film captured the lively, on-the-go essence of the Lexus Collection and helped VIP Bags connect with a younger, style-driven audience across their digital platforms.