St. Patrick’s Day is the biggest event on our calendar - and we set out to make the Paddy’s party louder, greener, and more unforgettable than ever before. To build hype, we used VFX to virtually turn Mumbai’s most iconic landmarks green, sparking curiosity, conversations, and viral buzz across the city. From pouring vibrant green beers to decking out our outlets with festive décor and live entertainment, every detail was designed to draw crowds and create moments worth sharing. Our focus wasn’t just on footfalls - it was about turning guests into storytellers, filling social media with unforgettable memories from the celebration.

Goals:

• Drive high-impact pre-event and on-ground buzz
• Increase visibility of themed menus, drinks, and event experiences
• Achieve a significant rise in footfall and beer consumption
• Spark more UGC to amplify organic reach and engagement

With an organic reach of over 3.49 lakh, we saw footfalls surge by a whopping 150% during the activity - and that’s not all.

Beer consumption shot up by 300%, and as for the number of green beers served? We’re still counting… and pouring!