For the Gemma Collection, the brief was clear: build a world that felt rare, historic, and powerful.
Taking inspiration from hidden caves and ancient treasures, we created a 3D film that brought the collection’s name - Gemma - to life.

Set inside a dark, cavernous world, the animation focused on the raw beauty of diamonds, illuminated only by glimmers of light breaking through the darkness. Every frame was designed to create a sense of discovery - of something precious, untouched, and timeless.

The project demanded a sharper, more serious tone, steering away from the conventional sparkle of jewelry films and grounding the collection in a deeper, almost mythic atmosphere.